Wall of art in an art lover’s home.
What is art? It's often said that art is in the eye of the beholder. And we need not look further than the work entitled, Comedian, of Italian artist, Maurizio Cattelan, to see what is really meant by that statement. What some see as ephemeral transcendent art, is merely a banana duct taped to the wall to others.
So what is art?
I put forth that art is anything that is created that makes you think, feel deep emotion, or simply brings you joy. So yes, it is in the eye, mind, and heart of the beholder.
Given my definition above, the reasons we buy art are as varied as the people that are drawn to it. I have purchased works of art for many reasons. Often it is to fill and empty space on a wall, or complete a design makeover of a room. Other works have been acquired for gifts or simply because it “spoke to me”.
The whole process of buying art I find thrilling and fraught with problems. Unlike buying an appliance or new electronic gadget, you really can’t use an objective assessment, feature comparison, or customer reviews to help you find the best artwork for your needs. If you are looking to fill a specific space, then the work’s dimensions clearly play in the selection as does the color pallet used in the piece. That about does it for objective attributes in the decision process. Another consideration is what role will the work play in the room. Are you looking for a statement piece or supporting player.
Another consideration is uniqueness of a work. Are you looking for an original work, one of one, or a limited edition print? Perhaps you are on a budget and a mass-produced poster print is all you can afford.
Who creates the work can play a role as well when buying art. Does meeting and getting to know the artist add to the buying experience, or is the work all that matters to you? Is it important to have a work from a well-known and respected artist, or are you searching for a new up and coming creator?
I have observed customers as they first encounter my work at an art fair and watched as they work their way through the buying process. One of my first customers saw a pair of prints from a ways away and made a beeline for my booth. She declared they were “perfect” for her office”, and she bought them without hesitation. I have also had customers who clearly connected with a piece. I watched them silently transfixed staring at the print for several minutes only to disappear as silently as they arrived. Then some time later return to ask a few questions and take the print home. I have also seen buyers who looked to family and friends for validation of their purchase. For some the consultation is between household members who must agree on art for their shared walls. Other conversations appear to be looking for guidance or validation of their tastes. In the end purchasing art is a very personal thing.
What stories can you share about art purchases you have made?